Call for Papers: Contemporary Issues and Trends in Digital Marketing

  • ISBN Edited Book

We are pleased to invite you to submit a chapter(s) for an edited book with an ISBN number in association with a national-level publisher. Original, Unpublished Papers/Conceptual papers/Case studies are invited from Academicians, Practitioners, Researchers, Scholars, and Students.

Sub-Themes of the book are given below but are not limited to:

  • Digital Marketing
  • Green Marketing
  • Search Engine Optimization Marketing
  • Online Advertisement
  • Social Media Marketing
  • Influencer Marketing, Mobile Marketing
  • Content Marketing
  • Customer Engagement
  • Electronic Word of Mouth Marketing
  • Search Engine Marketing
  • Landing Page Marketing
  • Virtual Marketing
  • Viral Marketing
  • Digital Wallets
  • Mobile ticketing
  • Entertainment
  • Hotel Reservations
  • Health Care
  • Entrepreneurship
  • Artificial Intelligence in Marketing,
  • Marketing trends in Pre & Post Corona crisis
  • Online Educational Apps
  • Cloud Computing in E-commerce,
  • Talent Management
  • Corporate Management
  • Human Resource Management, Fintech
  • Behavioural Finance
  • Accounting and Banking
  • Financial Inclusion and Micro Finance.

Important Dates:

  • Submission of Full Paper: 15 FEBRUARY 2023
  • Intimation of Acceptance: 28 FEBRUARY 2023
  • Publication of Book: MARCH-APRIL 2023

Click Here to Submit Your Abstract

Guidelines for Authors:

  • The Chapter should indicate the Title of the Paper, Author Name(s), E-Mail ID. Address of Institution, City, State, Country, and Contact Number.
  • The Research paper must be included an Abstract, Introduction, Literature Review, Research Objective, Research Methodology, Result & Discussion, Findings, Conclusion and References (APA Style). However, creativity may be shown in the writing chapters.
  • Length of paper: 2500 words (7-8 pages) excluding abstract and reference, single-spaced, Heading 14 and Text 12 point font size, Times New Roman, MS Word format (A4 Size).
  • Authors should follow UGC norms of Plagiarism while preparing research papers/articles. 5. Plagiarism should be below 15%.


Dr. M. Sumathy (8838889477)
Professor & Head, School of Commerce
Bharathiar University Coimbatore: 641046

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