- Free Publication
The research paper/ Research Article/ Chapters/ Case Study / Viewpoint should be original and
unpublished. The research paper should be send through e-mail only at the email address mentioned below. The Reviewer team will review the paper and finalize for publication.
SUB- THEME FOR BOOKS
- Impact of COVID-19 on Indian Consumer.
- Emerging Trends in Retail Sector in India
- Green Marketing and Responsible Consumerism
- Digital Marketing,
- Green Marketing,
- Rural Marketing
- Social Media and Marketing
- IT and its implications for consumers
- CSR and e-Biz
- SCM and e-Biz
- Recent Government Initiatives for Online Business
- Agriculture and Agro-Business
- Retail innovations
- Shopper’s Experience and Online Business
- Innovation and creativity in online Business
- Marketing in Digital Era
- Personal Marketing For Entrepreneurs
- Ethical Marketing in Retail Business
- Consumer Behaviour for e-marketing
- e-Selling and Sales Management
- Product and Brand Management
- Retailing Issues
- International Marketing
- Online Business to Business (B2B)Marketing
- Online Accounting and Business
- Strategic Management in e-commerceenterprise
- Business to Consumer (B2C) Marketing
- Sports Marketing
- Fashion Marketing
- Tourism Marketing
- Hospitality Marketing
- New Strategies for building Brands
- Customer Retention vs Customer Relation
- Corporate Strategies in Digital era
- Financial Support for online Business
- Role of ERP for Digital Marketing
GUIDELINES FOR SUBMISSION OF PAPER
- Paper along with Abstract and Full Paper up to10 pages only allowed.
- Paper should be original and plagiarism must be less than 15% as per UGC Guidelines.
- Page layout: Page Size-A4
- References must be mentioned at the end of the article and APA style should be followed.
- Margin: Left Side 1.5 inch, on the other three sides 1 inch.
- Font Style: Times New Roman. For Heading-14 and Bold, For Sub-Heading-12 and Bold and for Text / Content-12.
- The submission file should be in Microsoft Word Document only.
- Foot notes should be avoided and tables and charts should be placed inside with the main paper.
- The article should be original and unpublished ranging between 2500-3500 words supported by an abstract ranging from 200 to 300 words along with minimum of 5 keywords.
- Acceptance of Research Article will be informed to the respective corresponding author.
- Publication is FREE of cost. If author wants a hard copy of the book along with the publication certificate the author would have to pay Rs. 1000/-
(800 for Hard Copy of book + 200 as Postal Charges) as Subscription Charges.
- Payment for Hard Copy of book, after acceptance of the paper through Google Pay or Phone Pay only @ +91-9452114634.
Submit your manuscript at the following e-mail –
Looking for Members of Editorial Board and Reviewer for this book
Qualification : Minimum PhD
Designation : Associate Professor
Assistant Professor with PhD degree
having sound experience in research and
academics may also apply
- Membership is FREE for Editorial Board
- Position in the panel of Editorial Board
and Reviewer is purely VOLUNTARY /
CHARITABLE / UNPAID.
- e-Certificate for ALL Editorial Board and
Reviewers will be provided
DR. SHUBHENDU SHEKHER SHUKLA
Assistant Professor, SRM Business School, Lucknow, Uttar Pradesh
DR. SAURABH BAJPAI
Assistant Professor, Integral University, Lucknow,
DR. ASHUTOSH KUMAR MISHRA
Associate Professor, SRM Business School, Lucknow, Uttar Pradesh
UNDER GUIDANCE OF
PROF. F. B. SINGH
Faculty of Commerce
Banaras Hindu University, Varanasi
DR. SUBHASH CHANDRA PANDEY
Principal, Atal Bihari Vajpaee Nagar Nigam, Degree College, Lucknow, Uttar Pradesh
DR. SWATI TIWARI
Professor, SRM Business School, Lucknow
DR. SHUBHENDU S SHUKLA