One Day National Conference on Media Sphere – 2024: Metamorphosis of the Indian Media Industry

Organizer: Department of Communication Jnanabharathi Campus, Bengaluru 560056 In association with Indian Communication Congress (ICC) & Karnataka State Journalism and Communication Teachers’ Association (KSJCTA)

  • When: 2nd July 2024
  • TIME: 11:00 AM
  • There is no registration fees
  • VENUE: Venkatagiri Gowda Memorial, Hall Jnanabharathi Campus, BUB
  • Call for papers

The Department of Communication at Bangalore University is pleased to announce the distinguished event “Media Sphere – 2024: Metamorphosis of the Indian Media Industry”, which will take place on July 22nd, 2024. This conference represents a watershed event in the department’s Golden Jubilee celebrations, showing its dedication to expanding conversation and innovation in the fields of media and communication. In today’s quickly changing world, India’s media ecosystem is witnessing fundamental shifts as a result of technology breakthroughs, new consumer behaviours, and dynamic regulatory regimes. These shifts create both difficulties and possibilities for media professionals, scholars, and representatives, forcing them to reconsider established tactics and embrace new ways.

Objectives of the Conference

To understand the current audience, regulatory and technological shifts in the Indian media sector.
To highlight innovative practices in the field of journalism, advertising, and public relations.
To facilitate networking amongst academicians, industry leaders,policymakers, and students to foster partnership and knowledge exchange for sustainable media development.

Sub- Themes

  • Broadcasting Evolution
  • Digital Disruption
  • Cultural Representation
  • Combatting Misinformation
  • Future Media Technologies
  • Content Creation Challenges
  • Audience Engagement Strategies
  • Journalistic Ethics
  • Branding in Digital Age
  • Community-driven Media Initiatives
  • Data Privacy Concerns
  • Media Convergence Trends
  • Crisis Communication Strategies
  • User-generated Content Impact
  • Trends in television, radio, and digital broadcasting
  • Innovations and challenges in advertising
  • Impact of social platforms on news dissemination
  • The role of influencers in shaping public opinion.
  • Critical thinking, digital literacy, and responsible
  • media consumption among diverse demographics.

Guidelines for Paper Submission

Abstract: Submit a 300-word abstract summarizing objectives, methodology, relevant to the conference theme.
Full Paper: The Length of the paper should not exceed a maximum of 5000 words including Introduction, methodology, results, discussion, conclusion and references. Papers can be submitted in English or Kannada. In Times New Roman, font size 12, single-spaced; Including title page with paper title, author(s)’ name(s), affiliation(s), email address(es), and contact number(s).

Submit the abstract:

Important Dates

  • Abstract : 10 July 2024
  • Full paper: 15 July 2024

Click Here to Register

Dr Vasundara Priyadarshni: +91 96202 02733
Dr Prashanth V: +91 8884545415



Prof. Dr. Jayakara S M, Hon’ble Vice-Chancellor, Bangalore University

Prof. Dr. B K Ravi, Hon’ble Vice-Chancellor, Koppal University


Sri. Sheikh Latheef, K.A.S, Registrar, Bangalore University
Prof. Srinivas Chowdappa, Registrar (Evaluation), Bangalore University
Dr. Sunitha. M, Finance Officer, Bangalore University

CONFERENCE CHAIR: Dr B Shailashree, Professor & Chairperson, Department of Communication,
Bangalore University

CONFERENCE CO-CHAIR: Dr N Sanjeeva Raja, Professor, Department of Communication, Bangalore University

CONVENOR: Dr Vasundara Priyadarshni, Asst. Professor, Department of Communication, Bangalore University

CO-CONVENOR: Dr Prashanth V, HOD, Department of JMC, St. Paul’s College, Bengaluru

COMMITTEE MEMBERS: Research Scholars & Students, Department of Communication, Bangalore University

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