Call For Proposals: Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

  • Publication Charges: No APC or Publication Charges

We are excited to invite proposals for an upcoming book – “Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach” – to be published by Springer Publishers

Edited By

Dr. Soumi Dutta, Dr. Álvaro Rocha, Dr. Pushan Kumar Dutta, Dr. Pronaya Bhattacharya, Dr. Ramanjeet Singh

Publication Partner: To be published by [Springer Nature Switzerland AG, Gewerbestrasse 11, 6330 Cham, Switzerland]

Important Dates

  • Abstract Submission: 15th January, 2024
  • Full Chapter Submission: 1st May, 2024
  • Submission to Publisher 1st June, 2024
  • Estimated Publication Date: June 2024

This edited volume traces the growth of influencer marketing and cross-pollinates perspectives from data science to shape smarter strategies. It covers exploratory/predictive analytics, segmentation, NLP, ethics, emerging tech like metaverse and more.

We welcome ideas that bring together marketing, tech, psychology, economics to advance scholarly and commercial impact.

Potential Topics Include:

  • Influencer marketing strategy powered by data
  • Emerging AI/ML applications
  • Data visualizations and performance tracking
  • Segmentation approaches
  • Ethics and privacy considerations
  • Consumer psychology and behavior
  • Economics of influencer marketing
  • Platform growth opportunities

This book develops a 360-degree framework for leveraging data to drive influencer marketing success. If you have expertise to contribute book chapters or case studies, Please comment/DM! Email : and

Researchers interested in contributing writings in this cross-disciplinary area of marketing and technology.

Send your abstract to

Submission Guideline & Review Process

Send your 500 words abstract by the designated deadline. Note we are looking for 6000-10000 word / chapter with times new roman 11 pt. Make sure that the list of co-authors list provided with google scholar and Orcid profile alongside the abstracts during the submission. The publisher guidelines can be found in the website: Visit Here

Note that all the chapters will go through the Turnitin plagiarism test and papers having overall similarity of less than 15% will be considered for acceptance from the editorial team for the book.

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