- Publication Charges: No APC or Publication Charges
We are excited to invite proposals for an upcoming book – “Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach” – to be published by Springer Publishers
Edited By
Dr. Soumi Dutta, Dr. Álvaro Rocha, Dr. Pushan Kumar Dutta, Dr. Pronaya Bhattacharya, Dr. Ramanjeet Singh
Publication Partner: To be published by [Springer Nature Switzerland AG, Gewerbestrasse 11, 6330 Cham, Switzerland]
Important Dates
- Abstract Submission: 15th January, 2024
- Full Chapter Submission: 1st May, 2024
- Submission to Publisher 1st June, 2024
- Estimated Publication Date: June 2024
This edited volume traces the growth of influencer marketing and cross-pollinates perspectives from data science to shape smarter strategies. It covers exploratory/predictive analytics, segmentation, NLP, ethics, emerging tech like metaverse and more.
We welcome ideas that bring together marketing, tech, psychology, economics to advance scholarly and commercial impact.
Potential Topics Include:
- Influencer marketing strategy powered by data
- Emerging AI/ML applications
- Data visualizations and performance tracking
- Segmentation approaches
- Ethics and privacy considerations
- Consumer psychology and behavior
- Economics of influencer marketing
- Platform growth opportunities
This book develops a 360-degree framework for leveraging data to drive influencer marketing success. If you have expertise to contribute book chapters or case studies, Please comment/DM! Email : soumi.it@gmail.com and pkdutta@kol.amity.edu
Researchers interested in contributing writings in this cross-disciplinary area of marketing and technology.
Send your abstract to soumi.it@gmail.com
Submission Guideline & Review Process
Send your 500 words abstract by the designated deadline. Note we are looking for 6000-10000 word / chapter with times new roman 11 pt. Make sure that the list of co-authors list provided with google scholar and Orcid profile alongside the abstracts during the submission. The publisher guidelines can be found in the website: Visit Here
Note that all the chapters will go through the Turnitin plagiarism test and papers having overall similarity of less than 15% will be considered for acceptance from the editorial team for the book.