No Publication Fee
In the dynamic landscape of contemporary business, the intersection of agility, sustainability, and business value has emerged as a critical area of focus. This book explores the symbiotic relationship between agile practices, sustainable development, and the creation of business value. Agility has evolved to be associated with responsiveness, efficiency, and flexibility in processes and decision-making. The integration of agile sustainable practices is not just a strategic choice but a necessity for businesses aiming to create long-term value. By embracing agility in tandem with sustainability, organizations can navigate the complexities of the modern business environment, respond to societal expectations, and contribute positively to the well-being of the planet and its inhabitants.
TOPICS INCLUDE (But not limited to)
Sustainable Marketing
- Challenges and opportunities of implementing sustainable marketing strategies
- Green Marketing Techniques for Eco-friendly Products
- Creating Value through Sustainable Marketing
- Sustainable Luxury Branding
- Eco-friendly Innovation in New Product Development
- Green Advertising Effectiveness
- Role of CSR in Green Marketing
- Role of Environmental Concern in shaping brand loyalty
- Sustainable Packaging Strategies
- Social Media and Green Brand Engagement
- Green Branding Strategies
- Role of Eco-Labeling in Shaping Consumer Choices Sustainability Reporting and its Impact on Investor
- Perception and Financial Performance
Sustainable HRM
- Impacts of socially responsible human resources management on the trustworthiness of an organization
- Green HRM Practices on Environmental Performance
- Triple Bottom Line Approach and Sustainable Performance Measurement
- Potential of Common Good HRM to become a new paradigm in Sustainable HRM
Sustainable Finance
- Impact of green finance on long-term sustainable economic growth Green banking initiatives
- Carbon Finance A Platform for Development of Sustainable Business
- Socially responsible investment behaviour
- Green Bond as an Innovative Financial Instrument
Submission Guidelines
- Abstract length: Limited to 250 words.
- Manuscript keywords (minimum of 3 and maximum of 5).
- Manuscript length: 4000 words (maximum) inclusive of abstract, keywords, main text and references.
- All headings and subheadings are to be in bold and consistent throughout the manuscript.
- Font size: 12, Font type: Times New Roman, Spacing: 1.5 space (Before & After: 0 pt.), Margins: 1 inch right, left, top and bottom.
- Manuscript is needed in WORD FORMAT (docx).
- Tables and figures are to be completed with titles, sources and notes, and to be explicitly mentioned in the text (e.g… Table 3.3 indicates…)
- Table/Figure colour: Black and white & Table/Figure format: Modifiable format.
- All references should be cited within the text.
- Authors should use APA (7th Edition) formatting style for referencing.
Submission of Chapter to e-mail ID: mrinal@kpcoll.ac.in
Editors
Dr. Mrinal Kanti Das Kanchrapara College
Dr. Soumya Mukherjee Techno India (Hooghly Campus)
Dr. Indrajit Ghosal Poornima University
Dr. Dipak Saha, Institute of Engineering & Management
Dr. Rajesh Dey Gopal Narayan Singh University
Dr. Rabin Mazumder, Institute of Engineering & Management