Two Day International Conference on Embracing Transformation: Metaverse Shifts, Leadership Evolution and Sustainable Business

Organizer: Madras Chamber of Commerce, Departments of Commerce Shri Krishnaswamy College for Women, Managed by Krishnaswamy Educational Trust (Regd.) No.48, 6th Main Road, AC Block, Anna Nagar, Chennai – 40

  • When: 12 & 13 March 2024
  • Registration Fee Needed
  • Call for Papers
  • Registration fee includes Conference Kit, Lunch, and a Certificate

Business delves into the intersection of emerging technologies, leadership dynamics, and sustainable practices. Explore how the Metaverse is reshaping industries, understand the evolving role of leadership in this digital era, and discover strategies for building and sustaining businesses with a focus on environmental and social responsibility. Join thought leaders as they discuss the transformative journey towards a more interconnected, innovative, and responsible future

The conference aims to provide a comprehensive understanding of the interplay between the metaverse, leadership dynamics, and sustainable business practices, offering actionable insights for professionals across diverse industries.

  • To explore the transformative impact of the metaverse on industries, discussing emerging technologies, virtual environments and the implications for businesses.
  • To delve into the evolving role of leadership in navigating digital transformations with a focus on adaptable strategies, innovative approaches, and fostering a culture of continuous learning.
  • To address the intersection of sustainability and business practices, examining how organizations can contribute to environmental and social responsibility while maintaining economic viability.
  • To showcase cutting-edge technologies driving change, from augmented reality to block chain, and discuss their applications in reshaping industries and enhancing business operations.
  • To provide a platform for professionals to connect, share insights and foster collaborations, promoting a sense of community and knowledge exchange among conference participants

Invite Researchers, Academicians and Post Graduate students to submit their original and unpublished papers with reference to the broad theme of the Conference, addressing their paper to one of the following sub-themes.

    • User Interaction and infrastructure in Metaverse
    • Data and intelligence in Metaverse
    • Security and privacy in Metaverse
    • Digital and Social Media Marketing
    • Web 3
    • Consumer Behaviour and Data driven decision making
    • Product, Brand Management and Advertising
    • Disruptive Technologies –Agile and Adaptive Operations
    • Customer Journey Mapping
    • Business Model Innovation
    • Influencer Marketing
    • Sustainable and socially responsible marketing
    • Predictive Analytics
    • AR, VR, MR in Marketing
    • AI and HR
    • Sustainability at work
    • Diversity, Equity and Inclusion
    • Collaboration and Power Dynamics
    • Talent Management and Retention
    • Leadership Development & Succession Planning
    • Gig economy and Battle of Generations
    • Employees Wellbeing and Empowerment
    • Emotional Intelligence and Mental Health
    • Work Life Balance and Leadership
    • Work from Home-Future of Work
    • Nurturing Talents & Professional Development
    • Professional Ethical Values of Leadership
    • Organisation Structure &Change Management
    • AI driven Wealth Management
    • Automation in Accounting
    • Blockchain & Cryptocurrencies
    • Investment Strategies and Portfolio Management
    • Risk Management
    • Financial Inclusion strategies
    • Fintech Future of Finance
    • Regulatory Challenges in Digitalisation
    • NFTs
    • Angel Investment
    • Future of Startup
    • Social Entrepreneurship
    • Future-Proofing Industries
    • Unlocking Digital opportunities in rural India
    • Revival of Industries post pandemic
    • Management of Technology and Innovation for Competitiveness
    • Digital Platforms, Fintech and Industry 5.0
    • Appropriate technologies for sustainability
    • Generative AI
    • Metaverse and AI Powered Technologies
    • Cloud Computing
    • Cyber Security
    • Intellectual Property Rights
    • Digital Economy and Economic Growth
    • Digital India: An emerging Economy
    • Digital Infrastructure: Demand and Supply side of Economy


  • Abstract should not be more than 200 – 250 words and the full research paper should not exceed 8 – 10 pages.
  • The first page should state only the title of the paper, the name with designation, official address and e-mail ID.
  • Soft copy of the full paper should be submitted in A4 size, MS – word format.
  • Font style should be in Times New Roman with heading in font size 14 and remaining text size 12 with spacing 1.5.
  • References should be in APA format.
  • Tables/Annexures/Figures should be given at the appropriate place with proper connectivity in the manuscript of the paper.
  • The paper must not have published or accepted for publication elsewhere.
  • Plagiarized work would lead to disqualification.
  • Registration is mandatory for all the participants. In case of multiple authors, each author must pay registration fees and register to this link separately.
  • Selected Papers that satisfy the required criteria will be published in UGC care listed Journals at an additional fee

The abstract and full paper has to be submitted as per the given guidelines to the following email id in word format only.

Participants outside Chennai can present their papers online.
All the accepted papers should be presented by the author/co-author at the conference with a PowerPoint presentation and Best Paper Award will be given.
Ten minutes for presentation and five minutes for Q&A session.

PowerPoint presentation has to be sent to on or before 1 March 2024.

  • Registration: 20th December 2023
  • Abstract Submission: 5th January 2024
  • Notification of abstract acceptance: 7th January 2024
  • Last date for Payment of Registration Fee: 10th January 2024
  • Full Paper Submission: 20th January 2024 ( Extended till 30th January)
  • Conference Dates: 12th & 13th March 2024

No T.A. / D.A. will be paid. Participants from outside Chennai have to make their own arrangements for travel and accommodations

Category (Per Individual) INR Overseas
Research Scholars &Alumni500$6
Students(UG & PG)300—-


The registration fee is inclusive of all bank charges and must be paid by NEFT/Google Pay in favour of Shri Krishnaswamy College for Women

  • Account Name : Shri Krishnaswamy College for Women
  • Account No : 1154172000006135
  • IFSC CODE : KVBL0001154
  • MICR CODE : 600053005

Register Here


Dr.B.Revathy, Professor & Head Department of Commerce, Director, Center for Women Empowerment & Women Studies, Manonmaniam Sundaranar University

Dr.R.Shanthi, Associate professor, Department of Commerce, University of Madras, Chennai.

Dr. Uthira Dhandapani, Director, Academic Administration and Accreditation Krea University

Dr. Selva Kumar, Associate Professor & Head, PG & Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi.

Dr. Eronimus Anthonysamy, Assistant Professor, Department of Financial Administration School of Management, Central University of Punjab

Dr.Sharan Kumar Shetty, Deputy Vice Chancellor, Quality, Research, Innovation and Controller of Examination, Texila American University, Lusaka, Zambia

Dr.Roohi Kursheed Khan .S, Associate Professor & BBA Program Manager, Dayananda Sagar University, Bengaluru.

Thiru. Trustee & DirectorK.B.K.Rajmohan,
Thiru. Trustee & DirectorK.B.Arun,
Thiru. Trustee & DirectorK.B.Krisshnanand,
Dr. PrincipalAnita Rajendran,
Dr. Vice PrincipalJ.Chandrika,


Dr. J.Radha- IQAC Co-ordinator, Head, PG Department of Commerce
Ms. Derain Smily-Head,Department of B.Com (Accounting & Finance)
Dr. S.Jeeva Rani– Head, Department of B.Com (Corporate Secretaryship)
Dr. S.Kirthiga Maheshwari – Head, Department of B.Com (Computer Applications)
Ms. S.Anubala- Head, Department of B.Com (Information System Management)
Dr. Bindu A Baby– Head, Department of B.Com ( Bank Management)
Dr. L.Gayathri – Head, Department of B.Com (Honours)
Ms. K.Shiva Shankari – Co-Ordinator (Shift – II)

Organising Committee

Dr. M.Sumathi Assistant Professor, PG Department of Commerce (General)
Ms. Vidhyashree Assistant Professor, Department of B.Com (Corporate Secretaryship)
Ms. Hannah W Assistant Professor, Department of B.Com (Accounting & Finance)
Ms. M.Veena Priyadarshini – 95662 06348
Ms. R.Mythili – 86108 88540
Ms. R.Bhavani – 78240 40301
Dr. Aruna – 94440 4621

Leave a Reply

Your email address will not be published. Required fields are marked *